Loro Piana Interiors presents “Pure and Pristine” at Paris Déco Off

"...Loro Piana Interiors marks another milestone in the world of design by presenting “Pure and Pristine” at Paris Déco Off in Paris. This prominent platform showcases the finest in textile, furniture, and home decor design, with the event taking place from 15 to 18 January 2025. This latest collection embodies a seamless blend of purity and perfection, reflected through meticulously crafted materials and design principles..."

The collection emphasises furniture and decor pieces that are minimalistic yet luxurious, encapsulating the essence of “purity” through simple forms that exude elegance for both indoor and outdoor living. Esteemed designers Raphael Navot, Francesca Lanzavecchia, and Paola Navone of Otto Studio lend their creative expertise, transforming premium materials into uniquely luxurious pieces.

At the heart of this collection is Wish® merino wool, celebrated for its fine texture and smooth finish. This is complemented by the softness of cashmere and linen, reimagined into vibrant velvets and exceptionally tactile rugs. These materials, alongside new furniture designs, enhance the collection’s charm while exemplifying Loro Piana’s dedication to craftsmanship that marries functionality with unparalleled beauty.

The brand’s collaboration with accomplished designers introduces an array of distinctive creations. The Palm Wicker Armchair by Raphael Navot reinterprets the iconic Palm chair with intricately woven rattan, maintaining its graceful proportions and balanced design. Francesca Lanzavecchia’s Trama, a versatile bookshelf and room divider, blends wood and textiles to achieve both flexibility and aesthetic appeal. The Delight Chairs Collection by Exteta expands with plush sofas, wooden-framed seating, and new coffee tables crafted from materials such as mahogany, marble, and Loro Piana’s signature outdoor textiles.

"The 2025 collection sends a message of purity and essentiality. The fabrics are made with two particularly interesting materials: soft  and ultra-fine Wish® merino wool, and linen, which allow us to expand the range of our excellences. The proposal is very focused,  essential, yet it offers original elements that are strongly representative of our textile savoir-faire"

Francesco Pergamo, Director of the Loro Piana Interiors Division

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