Korean Star Lee Je Hoon Collaborates with Thai Luxury Brand Vanus Couture

"...The famous actor ‘Lee Je Hoon,’ known for his leading role in the anti-hero series Taxi Driver, has recently become the presenter for the premium hair care brand ‘Lediffer’ from South Korea. In the brand’s advertisement, he appears in an elegant look designed by the Thai luxury fashion house, Vanus Couture..."

Lee Je Hoon has gained widespread popularity in South Korea and Thailand for his role as a vengeful taxi driver in the hit Korean series Taxi Driver. He currently stars in the film Escape, where he plays a North Korean soldier trying to escape to South Korea. This film has become a box office hit in South Korea, making Lee Je Hoon one of the hottest actors.

Due to his popularity and widespread appeal, he has become the presenter for the premium hair care brand ‘Lediffer’ from South Korea. Lee Je Hoon appears in an elegant look with a golden theme, designed by Thai designer Dr. San Sudket, the owner of the luxury fashion house Vanus Couture. This fashion house is renowned for its designs of Thai traditional attire and bridal gowns.

“This design project was an intriguing challenge because we aimed to present Thai traditional attire in a new, modern way that aligns with Lediffer’s theme. We chose hand-woven Thai silk to maintain the quality and uniqueness of the fabric, and Swarovski crystal embroidery perfectly enhanced the luxury of the garments. This collaboration between Venus Couture and Lediffer represents a blend of art and modernity, allowing both brands to present a sophisticated and elegant image to consumers. Additionally, it promotes and supports Thai silk internationally, ensuring that Thai design and tailoring are recognised and appreciated worldwide,” said Dr. San Sudket, designer and founder of Venus Couture.

Lee Je Hoon's stunning look was inspired by traditional Thai royal attire in gold and black tones, which align with the packaging of the Lediffer brand. The significant story of the outfit is the use of local Thai materials, particularly silk from Nakhon Ratchasima, as the main fabric. The design is further enhanced with floral patterns and Swarovski crystal embroidery.

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