Janesuda unveils 'Bangkok Love Letter' new collection inspired by the charms of Bangkok

"... Welcoming the winter of 2024, Janesuda launches its latest collection under the creative direction of brand founder and designer Janesuda Parnto Sirisant. A true pioneer, Janesuda continues to craft fresh and exciting designs that keep fashion lovers engaged with new styling possibilities. The ‘Bangkok Love Letter’ collection was presented on the runway atop a rooftop terrace, surrounded by the stunning skyline of the capital..."

The collection draws inspiration from the allure and unique beauty of Bangkok, a city known for its distinctive charm. The backdrop to the runway set on the terrace of the Dusit Thani Hotel, provided a breathtaking view of the city, mirroring the essence of Bangkok itself.

"I’m truly happy and excited about today’s event. It feels like time has flown by, as Janesuda has now been making its mark on the fashion scene for over 10 years. I’m incredibly grateful to everyone who continues to support and appreciate each collection we release. As always, we prioritise quality above all else. This collection is called 'Bangkok Love Letter,' and I feel that Bangkok is a city with a unique and captivating charm, unlike any other. This served as the inspiration for this collection. It reflects the essence of what it means to be a Janesuda woman — someone who is true to herself, and can mix and match pieces for various occasions. This time, I’ve added a playful touch with a bit of an edge, embracing a more ‘city girl’ vibe. However, the collection still retains our signature style: soft sheer fabrics paired with lace, creating flowing silhouettes. The pieces are further enhanced by pleating techniques that allow the garments to feel light and airy when worn. The craftsmanship remains unmistakably our own, but we’ve also added new details to surprise and delight."

Janesuda Parnto Sirisant

The launch event was graced by a host of fashion icons and celebrities, all gathered to celebrate Janesuda’s latest collection. Among those in attendance were Paula Taylor, Mew Nittha, Matt Phiranee, Bow Maylada, and many others.

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