Onitsuka Tiger celebrates 75 years with stylish collaboration with Patou

“...Onitsuka Tiger, the renowned Japanese fashion brand, is celebrating its 75th anniversary with a special collaboration with Parisian fashion house Patou, which is also marking its 110th anniversary. This partnership brings together the timeless essence of both brands, blending traditional elements with contemporary design. The exclusive collection will be launched worldwide, available in 15 countries and online, on November 20, 2024…” 

Onitsuka Tiger, founded in 1949, started as a lifestyle brand and has since become a legendary name, creating products that seamlessly blend traditional and modern Japanese sensibilities. This fusion ensures the brand remains timelessly contemporary. The brand's journey began with Kihachiro Onitsuka's dedication to promoting youth health through sport. Over the years, Onitsuka Tiger has frequently partnered with renowned fashion brands and global artists to showcase the spirit of Japan in every collection. In celebration of its remarkable 75-year journey, the brand has recently teamed up with Patou, the iconic French fashion house. Patou, a heritage brand that has undergone a rebranding, is now emerging as one of the most exciting names in the fashion world. This collaboration marks another chapter in Onitsuka Tiger's storied history of innovation and creative partnerships.

This exclusive collection brings a burst of vibrancy to the streets of Paris and other major cities around the world, blending fun and cheerfulness as both brands aim to spread joy in time for the upcoming festive season. The collection features three standout sneaker styles, perfect for fashion enthusiasts to wear as they stroll the streets: the MEXICO 66™, MEXICO RINKAN™, and MEXICO 66™ BALLERINA.

The MEXICO 66™ sneaker, an iconic style reimagined, features Onitsuka Tiger's signature stripes reinterpreted with a new grosgrain fabric in vibrant pink and black hues—distinctive colours that are emblematic of Patou. Additionally, the tiger's face logo has been given a more dimensional, independent look, appearing on a detachable hangtag that can be personalised to suit the wearer’s style.

The MEXICO RINKAN™ offers a relaxed design in soft beige paired with pink accents, bringing a unique beauty to the shoe. The design is further enhanced with grosgrain fabric on the back lace detail, showcasing Patou’s signature material.

The final style, the MEXICO 66™ BALLERINA, takes inspiration from ballet, offering a luxurious and modern look. Crafted with the same grosgrain fabric in black and pink on the iconic Onitsuka Tiger stripes, this design features dual straps that complete the shoe's elegant silhouette.

The collaboration also includes a range of apparel, including hoodies, t-shirts, and accessories, all featuring Patou's signature pink and the brand's unique grosgrain fabric, reimagined with a hint of Onitsuka Tiger’s spirit. The collection is designed for both men and women and showcases a special logo that seamlessly blends the signature elements of both brands.

The footwear from this exclusive collection is available at the Onitsuka Tiger Global Flagship Stores, located at Siam Square One and ICONSIAM, as well as through the official online store.

Also See: Onitsuka Tiger launches exclusive footwear in collaboration with VAQUERA