Introducing Bag Charms: the leading trend in bag decoration

"...It's undeniable that 'Bag Charms' is another leading trend worth keeping an eye on. It transforms bags with playful, lively accents. Bag Charms also appeared on runways of renowned brands like Balenciaga and Miu Miu in Spring/Summer 2024 collections, after that they gained immense popularity in fashion industry…”

^{Courtesy of Balenciaga and @livia}

Actually, the trend of decorating bags with Bag Charms came from the well-known Messy Bag trend in the fashion industry. When Fashion icons like Jane Birkin used to frequently appear with her Birkin Bag which was laden with items and bag charms. Eventually, the Messy Bag trend has made a comeback on the fashion week runways in Paris in 2024, attracting widespread attention. It's safe to say that Bag Charms have become a must-have for every fashionista.

Another trend that has helped raise the popularity of Bag Charms even further is art toys. Nowadays, besides art toys designed for display purposes, there are also art toys specifically designed as bag charms. With the immense popularity of art toys in Thailand, the Bag Charms trend has gained even more popularity, even the artist Lisa Lalisa also has her own bag charms.

^{Courtesy of @lalalalisa_m}

For fashionistas in Thailand who want to accessorise their bags with Bag Charms, #Legend_th has selected Bag Charms from fashion brands for you:  Vivienne Fashionista from Louis Vuitton, Pokémon keychains from Fendi, and small bag-shaped keychains from Jacquemus.

Also see: Louis Vuitton unveils Vivienne Fashionista, a bag charm that reflects playful and lively aesthetic of the Maison