HOOGA unveils its first flagship store in Thailand at CentralWorld
Author: Kantinan Srisan | Photographer: Courtesy of HOOGA
Feb 14, 2025
"...HOOGA, the renowned home decor brand from Singapore, officially celebrates the grand opening of its first flagship store in Thailand at the HOOGA Grand Opening event. Embodying the essence of "hygge," the brand introduces a Scandinavian-inspired aesthetic that emphasises warmth, simplicity, and an inviting atmosphere tailored for home enthusiasts. Under the concept of "Simple Pleasures Everyday," the event was further elevated by the presence of celebrated actor and design aficionado, Nine Naphat Siangsomboon, who added a special touch to this momentous occasion at the HOOGA Flagship Store, located on the 5th floor, Central Court zone, CentralWorld..."
Additionally, Mr. Thanachai Sajjathap, Chief Executive Officer of United Lasting Group (ULG), expressed, "HOOGA is a leading home decor brand from Singapore that offers stylish yet affordable designs, enriching every moment at home with warmth and joy. Our extensive range of home decor products is crafted under the philosophy of Simple Pleasures Everyday, as true happiness can often be found in life’s little moments."
Spanning an impressive 485 square metres, the HOOGA Flagship Store delivers a welcoming and serene ambience, featuring an extensive selection of premium homeware products.
The store highlights key collections such as HOOGA SCENT, a sophisticated fragrance range designed to create a delightful home atmosphere with options including air fresheners, reed diffusers, scented candles, and stylish sachets. Another standout is HOOGA SLEEP, which presents premium-quality bedding crafted from Tencel fabric, offering exceptional softness with an array of colours and patterns to suit every taste.
At the heart of the collection is HOOGA SCENT, a captivating range of home fragrances designed to elevate the ambience of any living space. From air fresheners and reed diffusers to scented candles and stylishly designed sachets, each product is thoughtfully crafted to create a serene and inviting atmosphere. Another highlight of the brand is HOOGA SLEEP, which offers premium bedding made from Tencel fabric, delivering an exceptionally soft and luxurious feel, available in a variety of patterns and colours to complement any bedroom aesthetic.
Beyond these signature offerings, HOOGA presents a diverse selection of homeware essentials. HOOGA GLOW features lamps, candles, and decorative pieces that bring warmth and tranquillity to every corner of the home. HOOGA BATH introduces an elegant collection of bath accessories and essentials, transforming any bathroom into a private spa retreat. Meanwhile, HOOGA PETS ensures that even furry companions enjoy a cosy and stylish living space, offering an array of pet-friendly décor and accessories.
For families with little ones, HOOGA TOTS provides a curated selection of child-safe and beautifully designed products tailored for young children. Those who appreciate a clean and minimalist aesthetic will find inspiration in HOOGA CHILL, which showcases sleek and simple home décor pieces such as vases, picture frames, and chairs. Culinary enthusiasts can explore HOOGA EATS, a collection of high-quality kitchen and dining essentials ranging from dinnerware and wine glasses to serving utensils. Finally, HOOGA NEAT introduces stylish and practical organisation solutions, offering multifunctional storage baskets, jewellery boxes, and more to maintain a harmonious balance between form and function in every living space.
For those who interest can experience the signature Scandinavian-inspired elegance of HOOGA at its first flagship store in Thailand, now open on the 5th floor, Central Court zone, CentralWorld.
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