Gucci Beauty launches ROSSO ANCORA MATTE LIPSTICK, the first lipstick by Sabato De Sarno

"...Gucci introduces Sabato De Sarno's first lipstick creation as the Creative Director of the brand. The Rouge à Lèvres Mat in Rosso Ancora (509) stands out with its distinctive red hue, reflecting Gucci's identity and rich history. Its deep pigment delivers clear, intense colour with just one swipe. The lipstick is packaged in the same iconic shade and features a redesigned matte gold case..."

Gucci Beauty has launched the Rouge à Lèvres Mat lipstick in Rosso Ancora, marking the debut of Creative Director Sabato De Sarno. This matte lipstick comes in a bold red shade, 509 'Rosso Ancora,' ideal for creating standout looks. It delivers a velvety, smooth texture with a long-lasting finish. The Rouge à Lèvres Mat is meticulously designed with intense pigmentation and a wax-gel formula for a soft, silky feel, enhancing lip moisture and lightness. It is accompanied by packaging in the same iconic colour and a redesigned matte gold lipstick case adorned with straight-line patterns that reveal the luminous red shade of Gucci Rosso Ancora, adding charm to the exterior packaging.

The uniqueness of the red shade Rosso Ancora lies in its iconic status and legendary history within Gucci. Inspired by the walls of The Savoy Hotel in London, where Guccio Gucci, the brand's founder, once worked as a luggage carrier in the late 19th century, it became the starting point for the brand's journey into leather goods and travel bags. In honouring this enduring legacy, Sabato De Sarno has seamlessly woven Gucci's narrative with passion, charm, and confidence, creating a product that resonates deeply with its heritage.

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