Gucci Beauty: An endlessly fascinating world of beauty at the new Gucci Beauty Store.
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Gucci Beauty
Sep 02, 2024
“…Gucci Beauty has officially launched the Gucci Beauty Store on the G floor of Central Chidlom, featuring décor that perfectly and uniquely reflects the essence of the Italian fashion house. The store offers an exclusive and unparalleled experience for its visitors…”
Gucci Beauty launched in 2019, created by Alessandro Michele, the Creative Director of Gucci, the Italian fashion brand renowned for its distinctive and unique style. Collaborating with renowned global makeup artist Thomas de Kluyver, they drew inspiration to develop innovative cosmetics while maintaining Gucci's iconic style in an unmatched manner. The brand has now introduced a new Gucci Beauty store at Central Chidlom, presented as a shop-in-shop. This new space provides visitors with an opportunity to get to know and experience the essence of Gucci Beauty more deeply.
The new location features a design that blends various distinctive elements to reveal an elegance that harmoniously combines vintage and modern aesthetics. The store is adorned with signature yellow furniture and cherry-red wooden flooring, elevated by a luxurious makeup counter and custom-made chairs. Gucci Beauty Store offers a full range of makeup and fragrance products, including the latest Must-Have Item, Rouge à Lèvres Mat, in the striking deep red shade 509 'Rosso Ancora,' the first lipstick created by current Creative Director Sabato De Sarno. Also notable is the Gucci Flora Gorgeous Orchid Eau de Parfum, presented in a vibrant yellow bottle adorned with floral patterns. This fragrance is the fourth addition to the Gucci Flora family. Additionally, the store features meticulously curated limited edition items that tell stories of inspiration and innovation, especially showcased in the inner corner dedicated to the high-end perfume collection, The Alchemist’s Garden.
Another unique feature of the store is the Interactive Fragrance Bar, which includes a digital screen to display product information. This allows beauty enthusiasts to deeply explore the characteristics of each fragrance and select products that best suit their preferences. Additionally, for those who purchase products, there is an Initial Engraving Service where initials can be engraved on their favorite items, creating a one-of-a-kind personal touch. The store also offers Personalized & Gift Wrapping services, where purchased items can be beautifully packaged in stylish Gucci-designed boxes and bags, making them perfect for gifting. This ensures a unique and thoughtful presentation for any occasion.
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