Exclusive talk with Noella Gabriel, co-founder of Elemis, the luxury skincare brand from England

“…Since its launch in Thailand in 2020, the luxury skincare brand Elemis has achieved remarkable success. The launch of the Pro-Collagen collection was met with excellent feedback from users, making Elemis one of the most notable beauty brands to check out. Today, #legend_th invites you to an exclusive conversation with Noella Gabriel, co-founder and Global President of Elemis, to discuss the brand's success and future path…”

Noella started Elemis brand out of her personal interest in skincare. She partnered with Sean, the other co-founder of the brand, to establish Elemis. She also said, "Over the past 30 years, our journey has been driven by the fact that Elemis is a lifestyle brand, and lifestyles are constantly changing. Therefore, we must continuously adapt. I find copying others’ work tedious, so we always work three years ahead because I want Elemis to be a trendsetter with our innovations, rather than just following trends."

Elemis is different from other skincare brands because of  their  innovation called Opal Skin Algae Complex, which features three proprietary micro-algae unique to Elemis. Clinical trials have shown that this complex can improve skin firmness and elasticity by up to 46% within 4 days. This represents a new innovation from the brand.

In 2025, Elemis aims to further grow its serum product range and target younger consumers, specifically Millennials and Gen-Z, which appears to be a good direction. Noella said, "Elemis has started conducting focus groups with younger generations in London, Shanghai, and New York. We have found that they are familiar with Elemis and appreciate our products and our commitment to sustainability. We take pride in being a distinct British brand known for quality, reliability, and the pleasant scent of our products. Moreover, the visible results before and after use are what customers want today."

Elemis also launched their latest product, Pro-Collagen Future Restore Serum, in this event. This serum combines the innovative Opal Skin Algae Complex with powerful marine extracts. It is designed to stimulate the production of essential proteins needed for collagen formation and address signs of aging. Clinical trials have shown that it can improve skin firmness and reduce the appearance of wrinkles by 46% within 4 days. The product is set to be available for purchase from September 16 onwards.

Also see: 5 Korean moisturisers for healthy and glowing skin