Central Chidlom celebrates Chinese New Year with The Great Chinese New Year 2025 campaign

"...Central Department Store celebrates the Chinese New Year with the The Great Chinese New Year 2025 campaign, highlighted by the “Chok Dee: Enter the Golden Chamber” exhibition. This remarkable showcase of the Golden Chamber of Fortune and Joy is brought to life by renowned Singaporean pop art artist Jahan Loh, radiates prosperity and positive energy, setting the perfect tone for welcoming the Chinese New Year 2025...."

For visitors to Central Chidlom, the second floor hosts a remarkable standalone exhibition space adorned in opulent gold and yellow tones. This special area, aptly named “Chok Dee: Enter the Golden Chamber,” is one of the campaign's four key pillars.

It symbolises prosperity and celebration, created in collaboration with internationally acclaimed pop artist Jahan Loh. This immersive Experience installation offers an interactive experience alongside an array of limited-edition designs crafted exclusively for the campaign.

"This year, our campaign, ‘The Great Chinese New Year 2025,’ revolves around the theme of Embracing Happiness and Welcoming Prosperity. As always, we aim to start the New Year with unique offerings for our customers, from exclusive products and services to elevated shopping experiences and activities that cater to diverse lifestyles"

Rvisra Chirathivat, Chief Marketing Officer, Central and Robinson Department Store under Central Retail

For those interested, don’t miss the chance to enjoy “Chok Dee: Enter the Golden Chamber,” an immersive experience that feels like leaping into the New Year with Central! Join the fun now until 31 January 2025 at the Residence Space, 1st Floor, Central Chidlom.

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