Celebrate Year-End Joy at 'In The Mood Music Fest for the Bakerian' by Heineken

"...The annual In The Mood Music Fest for the Bakerian made its grand return on 14th December, hosted by Heineken Experience, a partner of Bakery Music for over 24 years. This year’s event featured an impressive lineup of legendary artists, including Nop Ponchamni, Boy Trai, Joey Boy, Scrubb, Soul After Six, and Triumphs Kingdom…"

The much-anticipated In The Mood Music Fest for the Bakerian by Heineken Experience has come to a close. A long-standing partner of the renowned Bakery Music for 24 years, Heineken Experience delivered an unforgettable event for Bakery fans and music lovers alike. This year’s festival showcased iconic performances from legendary artists such as Nop Ponchamni, Boy Trai, Joey Boy, Scrubb, Soul After Six, and Triumphs Kingdom, alongside rising stars who brought vibrant energy to the stage. The event was a perfect way to usher in the festive season, offering music enthusiasts a chance to unwind, celebrate after work, and create cherished memories together.

This year’s event introduced the exciting Afterwork by Heineken Experience campaign, centred around the theme, 'When You See the Stars, Celebrate Afterwork.' The campaign encouraged everyone to enjoy quality socialising and embrace the best relaxation moments after a year of hard work. A highlight of the event was the Heineken Draught Land landmark, a vibrant space inviting attendees to engage in fun-filled Artwork Moments. Features included a charming Heineken-themed photo booth, food and merchandise stalls, and exclusive hangout zones by Heineken and Guinness, where fresh drinks were served in a cosy, festive atmosphere perfect for welcoming the winter season.

In addition, the Heineken Experience delighted attendees with a special surprise: the Celebrate Mode On Moment. This unique feature elevated the festive spirit by combining live music with stargazing under the night sky. Legendary Bakery Music artist Nop Ponchamni added to the magic of the evening with a memorable performance of the classic song Yark Lup Ta from Mr.Z, creating an extraordinary experience for all in attendance.

The event concluded with the Heineken® 0.0 Booth, an alcohol-free zone designed to ensure all attendees could return home safely and confidently. This initiative supported the Set Zero to Drink Driving campaign, featuring alcohol-level check stations and guidance from the Heineken® 0.0 team.

The Afterwork by Heineken Experience campaign promises to continue spreading joy and unforgettable experiences through various activities throughout the festive season and into the New Year. For more details, visit Heineken Experience TH on Facebook.

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