Proxie launches single ‘TRAFFIC’ elevating T-POP with global producers

“…Dreamers collaborates with THEBLACKSEA to propel Thai boy band PROXIE into the global music arena with the launch of their single ‘TRAFFIC’. This track has been crafted in collaboration with leading producers from the international music industry, inspired by the traffic of Bangkok—a symbol of the ebb and flow of relationships, as reflected in the lyrics…”

The single ‘TRAFFIC’ represents a fresh offering for the T-POP scene, showcasing the work of world-class producers and artists. This includes Danny Chung, a songwriter with an impressive portfolio featuring major artists such as BLACKPINK, 2NE1, and Jeon Somi, as well as David ‘Yungin’ Kim, a Grammy award-winning producer, and choreographer Lando Wilkins, renowned for his work with BTS, BIGBANG, and JAY PARK. Additionally, the talented director Dover Street Market brings a unique flair and innovation in fashion and styling to the project.

“THEBLACKSEA is committed to elevating these T-POP artists to the global stage by collaborating with renowned creators worldwide. We have great faith in the members of PROXIE as a talented group, brimming with passion for music and creativity. In ‘TRAFFIC’, we have redefined their image and sonic identity, making it more contemporary”

Prangploy Sukphiriyakul, Managing Director of THEBLACKSEA

This single features a Pop R&B style, with lyrics incorporating both English and Thai, exploring the theme of a toxic relationship where one partner alternates between ‘Green Light’ and ‘Red Light’ signals. This complexity is echoed in the hook of the single, reflecting a relationship that remains stagnant—never quite ending yet failing to progress.

“We are incredibly excited about the release of ‘TRAFFIC’. From the moment we learned we would be working on this single, we eagerly anticipated each stage of the process. It holds great significance for us. Collaborating with a global team like THEBLACKSEA and Danny, along with other creators who have worked with international artists, is a rare opportunity. We are determined to give our utmost in this project, honing our singing and dancing skills to present something truly new. We hope everyone will follow our single ‘TRAFFIC’” 

Proxie

Beyond music production, this collaboration also encompasses the development of a new brand to create a unique musical experience through the launch of ‘SOUNDSENSE’, the first fragrance brand inspired by music. It debuts with the ‘TRAFFIC’ collection, which interprets the song's essence into two distinctive scents, ‘no.’ and ‘go.’, allowing everyone to wear music in their daily lives.

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