‘Byeon Woo Seok’ South Korean Rising Star Collaborates With 3 Top Brands

"...It can certainly be said that this year is a golden year for the young actor 'Byeon Woo Seok', as he has been appointed brand ambassador and presenter for no less than three prestigious brands, including TAMBURINS, Prada, and Cartier. Byeon Woo Seok is best known for his role as Ryu Sun Jae in the popular Korean series Lovely Runner..."

When it comes to rising South Korean actors in 2024, many will undoubtedly be familiar with the name 'Byeon Woo Seok'. He gained widespread fame through the popular series Lovely Runner, which tells the story of a female fan who travels back in time to protect her favourite idol. The series achieved an impressive viewership of 1.661 million, earning the young actor immense love and support from fans around the world.

Looking back at Byeon Woo Seok's journey in the entertainment industry, he first entered the scene as a model. However, driven by a passion for acting, he seized the opportunity to land his first acting role in Dear My Friends (2016). His career progressed steadily, and he gained wider recognition for his first leading role in 20th Century Girl, released on Netflix in 2022. A standout role that brought him even more attention was his portrayal of a villain in the hit series Strong Girl Nam Soon (2023), which was a massive success. His character became one that viewers both loved and hated, making him one of the most talked-about actors of the year.

His most recent work, which helped him secure a place among the top actors of 2024, is Lovely Runner, one of the highest-viewed Korean dramas of the year. In this series, Byeon Woo Seok showcased a range of memorable roles, from a high school student to a character who meets an untimely death. He skillfully portrayed two distinct age phases: a 19-year-old high school boy in the past and a famous idol at 34, demonstrating his remarkable versatility and ability to bring depth to every role.

Byeon Woo Seok's roles as brand ambassador and presenter for three top global brands have further cemented his fame and success. His journey began with his role as the face of the renowned South Korean fragrance brand TAMBURINS, where he promoted the EVENING GLOW perfume collection. The fragrance, which blends the scent of roses with raspberry and musk, perfectly captures an aura of luxury and warmth, aligning beautifully with the actor's image.

Following this, Byeon Woo Seok took on the prestigious position of brand ambassador for the Italian luxury brand Prada. This marked another significant milestone in his career, and he has maintained a strong relationship with the brand, having also attended the Prada Menswear Spring/Summer 2025 fashion show in Milan.

Most recently, Byeon Woo Seok was appointed as the brand ambassador for the high-end jewellery and watch brand Cartier. Expressing his excitement about the collaboration, he shared, “I am honored to be able to work with Cartier, who has endlessly taken on new creative challenges that transcend time while also presenting elegant designs steeped in expert craftsmanship.” 

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