BOSS unveiled the Fall/Winter 2024 campaign, featuring renowned celebrities from around the world
Author: Tanatcha Devahastin | Photographer: Courtesy of BOSS
Sep 03, 2024
“…BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence. For the upcoming Fall/Winter season, the brand shifts this message, taking it one step further, because having the power within to find your voice and be your own BOSS isn’t just a one-off commitment: It’s for life. They have unveiled a special campaign for the Fall/Winter 2024 collection, featuring celebrities from around the world who will appear in this campaign as well…”
Celebrities such as Lee Jong Suk, Burna Boy, Gisele Bündchen, Naomi Campbell, Matteo Berrettini, the English tennis player and BOSS ambassador for watches and jewellery, as well as David Beckham, the legendary footballer and English style icon, will appear in this special BOSS campaign for the first time since becoming a brand ambassador.
These celebrities wore the latest Fall/Winter 2024 collection from BOSS, which has been created under the CorpCore concept, inspired by their lifestyles. This emphasises the importance of being a BOSS and showcases a diverse range of clothing suitable for every occasion, tailored to a dynamic lifestyle. For instance, the brand's iconic suits have been reimagined with a more modern and robust silhouette, offering a fresh perspective and perfectly capturing the anticipation for the upcoming winter season.
The new Fall/Winter 2024 collection will be launched on August 28, 2024, at BOSS stores worldwide and on BOSS's online channels.
