A major event in the Thai fashion industry as POEM showcases the 'POEM x McLaren' capsule collection.

“… The Thai luxury womenswear brand 'POEM' embarks on a new journey, making a significant impact once again on the Thai fashion industry. The brand has collaborated with the British supercar and hypercar manufacturer 'McLaren' to present a fashion show showcasing the 'POEM x McLaren' capsule collection, inspired by McLaren’s first-ever convertible supercar, the 'McLaren Artura Spider'…”

POEM is recognised as a high-quality fashion brand that is always unique and contemporary. The brand excels in combining boutique tailoring with modern women's lifestyles. A key concept of the brand is integrating architectural perspectives with the proportions and physique of women. This vision is brought to life by Sean Chavanl Kai-siri, who is passionate about modern classic styles and employs French dressmaking techniques. Additionally, POEM Couture features evening and wedding wear designed to highlight the distinctive character of the wearer, ensuring they stand out and capture attention.

On this occasion, the brand has created another significant moment in the Thai fashion industry by hosting a fashion show to unveil the 'POEM x McLaren' capsule collection. This collection, inspired by McLaren's first-ever convertible supercar, the 'McLaren Artura Spider,' translates into elegant designs that reflect a sleek and modern aesthetic. The event took place at Gaysorn Urban Resort, Forum Zone, on the ground floor, through a key collaboration with Champ-Witwat Shinbaramee, Managing Director of Niche Car Group Co., Ltd., the authorised dealer of the British supercar and hypercar brand McLaren. The event was honoured by the presence of numerous artists and celebrities, including Mile Phakphum Romsaithong, Sikhanya Sakdech Panuphan, Nachanak Rattanataras, Chanisara Wongdeepasith, Wuthikan Wongdeepasith, and many more. 

“This collaboration marks a new and challenging step for POEM, as we have never before designed garments inspired by cars. This capsule collection celebrates the launch of the McLaren Artura Spider, a car with a modern aesthetic and meticulously designed with smooth, flowing lines. Inspired by Formula 1 racing, the car features a sleek, luxurious, and high-performance appearance, much like the POEM brand, which values architectural structure, form, and lines in its designs to accentuate the proportions of the wearer confidently. In this collection, we have drawn on the car’s elegant, curved, and aerodynamic lines as the main concept, making the silhouettes sharper and incorporating metallic fabrics that reflect the supercar's glossy exterior. These fabrics are crafted to interact attractively with light and shadow,” said Sean Chavanl Kai-siri.

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