Alexander McQueen unveils the first campaign by Seán McGirr with the AW 2024 collection

"...Alexander McQueen has unveiled its Autumn/Winter 2024 collection campaign, the first under the direction of Seán McGirr, who succeeded Sarah Burton as creative director last December. Captured by renowned photographer Glen Luchford, the campaign highlights the hidden charm of London, the brand's birthplace. McGirr's unique perspective reveals the beauty of the garments, blending luxury with the elegance of East London..."

'McQueen is a London-born brand and has always represented an idea of London that I’m deeply attached to. It has a very visceral kind of energy, driven by the eclectic cast of characters you see here. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions. Something that feels poetic and primal, powerful and real, something that comes from people. I want to bring light to that.' Seán McGirr said

Many runway pieces, such as cloven horse boots and a broken glass-like top recently worn by Troye Sivan on his tour, are featured in this campaign. These pieces reflect the brand’s exceptional design and tailoring craftsmanship, including impeccable wool garments and suits, seamlessly blended with the unique atmosphere of London.

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