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Aesop launches the enchanting allure of fragrance with its latest scent, Virēre Eau de Parfum

Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Aesop

Sep 03, 2024

"...the renowned Australian skincare brand Aesop has introduced its latest fragrance, Virēre Eau de Parfum, created by Barnabé Fillion, a perfumer who has long collaborated with the brand. This new scent invites you to immerse yourself in a dreamlike state, evoking moments spent beneath the shade of trees and sunlight, and relaxing amidst the swaying leaves and fragrant breezes. It combines freshness and vitality, drawing on the powerful restorative properties of nature for both body and mind…"

Aesop, the renowned Australian skincare brand, is celebrated for its use of natural ingredients to create products for the face, body, and hair. Recently, the brand has launched a new fragrance, Virēre Eau de Parfum, crafted by the renowned perfumer Barnabé Fillion, who has long collaborated with Aesop. The name ‘Virēre’ derives from Latin, meaning "lush" or "full of life," and is inspired by joyful memories of Mediterranean seaside holidays—from cycling through orchards to enjoying breakfast under the shade of a fig tree. This new fragrance is classified as a Fresh scent by the brand, featuring key notes of Bergamot, Fig, and Green Tea.

Furthermore, this fragrance reflects a nostalgic return to memories in a non-linear and unexpected manner, blending complex scents that break the boundaries of classic Fresh fragrances. From the top notes to the heart and base notes, it conveys the dimension of fig with its dense woody qualities, mingled with the lushness of citrus scents warmed by sunlight. The freshness of Bergamot shines through, complemented by the deep, herbal warmth of Green Tea, Mastic, and Pink Pepper. This vibrant and lively composition delivers a rich, nuanced aroma filled with the abundance of diverse plant life.

The enchanting fragrance of Virēre Eau de Parfum is akin to visiting an Aesop boutique, offering a serene and rejuvenating experience amidst the hustle and bustle of the city. This scent is designed to transport you from a hectic life to a space of cherished memories, bathed in the warm sunlight beneath a large tree—a moment of simplicity that is both valuable and timeless. Embrace the experience of being under the shade, with the fragrance's gentle breezes and lush aromas guiding you to a unique and unparalleled scent. Discover Virēre Eau de Parfum at any Aesop store.

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