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2024 Wrap-Up: A look back at the hottest makeup trends of 2024

Author: Tanatcha Devahastin | Photographer: -

Dec 27, 2024

“…As 2024 draws to a close, it’s the perfect time to reflect on the year's standout beauty trends. Looking back at the makeup world, we’ve seen a range of trends that captured the collective imagination and gained immense popularity. #legend_th invites you to join us on a journey from the beginning of the year to its final days, exploring the most popular makeup trends of 2024…”

Glass Skin Makeup

Image Courtesy of innisfree

We begin with the first trend that has dominated throughout the year, the Glass Skin makeup look. This trend, inspired by the flawless skin of South Korean beauty icons, focuses on achieving a glowing, dewy complexion that appears naturally radiant. It’s a minimalist approach, contrasting sharply with the heavier, more dramatic makeup styles often associated with Western beauty trends.The key to achieving the Glass Skin look lies in the foundation.

Opt for lightweight formulas that provide a natural, luminous finish. Recommended products include LES BEIGES WATER-FRESH TINT, a refreshing water-based tint with micro-droplets for a second-skin effect; Dior Backstage Face & Body Foundation, which offers lightweight coverage with a natural finish; and Hourglass Veil Hydrating Skin Tint, a tinted moisturiser that hydrates the skin by 52% on application, leaving a fresh, healthy glow.

Image Courtesy of CHANEL Beauty, Dior Beauty, and Hourglass

Espresso Makeup

IMAGE Courtesy of @haileybieber

The Espresso Makeup trend, named after the rich, dark tones of espresso coffee, was one of the year’s most prominent looks. This style is characterised by warm brown smoky eyes paired with nude lips, creating a sophisticated yet cosy aesthetic. To achieve the Espresso look, start by applying a brown smoky eye with Luxury Eyeshadow Palette by Charlotte Tilbury or Tartelette Toasted Eyeshadow Palette by Tarte. For the lips, reach for ROUGE À LÈVRES SATIN LIPSTICK in Peggy Taupe from Gucci Beauty or Anastasia Satin Lipstick in Rose Brown, which complement the earthy tones perfectly.

Image Courtesy of Charlotte Tilbury, Gucci Beauty, and Anatasia

Strawberry Girl Makeup

Image Courtesy of @jackiewyers

One of the sweetest and most youthful looks of 2024, the Strawberry Girl makeup was popularised by celebrity Hailey Bieber. This look is defined by soft, pink tones that evoke the sweetness of strawberries, focusing on a fresh, dewy complexion. For the eyes and cheeks, use Rare Beauty Stay Vulnerable Melting Blush in Nearly Rose, and for the lips, opt for the Gloss Bomb Universal Lip Luminizer in Fussy for a plump, rosy finish.

Image Courtesy of Rare Beauty and Fenty Beauty

Sunkissed Makeup

Image Courtesy of @kd_makeupartist

The Sunkissed makeup look gives the impression of having just stepped out from a sun-soaked holiday, with a natural, sun-kissed glow on the cheeks and a soft, bronzed complexion. This trend is all about warm, golden tones and a subtle shimmer that catches the light.
To achieve this radiant look, try Dior Backstage Rosy Glow Natural Glow Blush in Rosy Glow, or Pocket Brush in Spicy Marg from Rhode for a natural flush that mimics the warmth of a summer tan.

Image Courtesy of Dior Beauty and Rhode

Glitter Makeup

Image Courtesy of @nikki_makeup

The Glitter Makeup trend celebrates all things sparkly and luminous, with an emphasis on dazzling eyes, radiant skin, and glossy lips. Whether it’s shimmering eyeshadow, highlighting powders, or a high-shine gloss, this look brings an element of luxury and glamour to any occasion. For the perfect glitter finish, choose products that offer a touch of sparkle, such as the Luxury Eyeshadow Palette by Charlotte Tilbury, Fenty Beauty Match Stix, or Tarte Maracuja Juicy Lip Plump Shimmer Glass for lips that gleam with sophistication.

Image Courtesy of Charlotte Tilbury, Fenty Beauty, and Tarte

Also see: 9 Simple skincare steps for radiant and healthy skin

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