Tommy Hilfiger Channels 1990s Nostalgia With Lucky Blue Smith and Hailey Baldwin

The Tommy Hilfiger "Tommy Jeans" collection pays homage to the brand's denim designs and signature 1990s styles (Credit: Bryant Eslava for Tommy Hilfiger)

The American label, famous for its preppy style, has unveiled a capsule collection specially designed for spring/summer 2016. “Tommy Jeans” is a ready-to-wear line that pays homage to Tommy Hilfiger’s denim designs, as well as the brand’s emblematic 1990s style. This has been revisited for the occasion, bringing a fresh, modern twist to a selection of timeless classics.

This retro-inspired capsule collection is sure to appeal to fashion addicts and fans of Tommy Hilfiger’s signature style. The label has revamped a selection of iconic pieces from its 1990s wardrobe, giving them a modern slant and a fresh feel for new generations.

Drawing on strong pop culture and streetwear inspirations, the collection features items such as T-shirts, sweatshirts, an oversized denim jacket, bikinis, high-waist jeans, high-waist denim shorts and, the decade’s iconic wardrobe staple, overalls.

The “Tommy Jeans” collection includes a host of womenswear pieces, as well as some unisex designs. The emblematic Tommy Hilfiger logo takes centre stage in the collection, splashed in extra-large size on several pieces in the range.

Tommy Hilfiger has signed up Hailey Baldwin to front its 1990s-inspired capsule collection (Credit: Bryant Eslava for Tommy Hilfiger)

The American label has signed up two new-generation fashion icons to front the “Tommy Jeans” collection.

The young musician and model Lucky Blue Smith — currently seriously hot property — can be seen strutting alongside it-girl and model Hailey Baldwin (the niece of Alec Baldwin) in pictures from a New York shoot by Bryant Eslava. The resulting campaign has a distinctly retro feel, with the two young icons bringing a fresh rock ‘n’ roll vibe.

The “Tommy Jeans” capsule collection is out now in Tommy Hilfiger stores and online via www.tommy.com

Lucky Blue Smith stars in the campaign for the latest Tommy Hilfiger collection (Credit: Bryant Eslava for Tommy Hilfiger)

In this Story: #style / #fashion