Lady Gaga’s Haus Labs rolls out gel eyeliner in 20 shades

Want to recreate Lady Gaga and Ariana Grande‘s makeup looks from their “Rain On Me” music video? Well, now you can. The perfectly pigmented and smudge-free white-hot eyeliner that the two pop stars sported in the video was none other than Lady Gaga’s latest Eye-Dentify Gel Pencil Eyeliner from her makeup brand, Haus Laboratories.

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Set to be rolled out on Tuesday, 4 August, the collection of gel pencil eyeliners is the latest addition to Haus Laboratories’ range of cruelty-free and vegan cosmetics. With a whopping 20 shades (available in shimmer, matte, and metallic finishes), you’ll find classic shades from matte black “Punk” to more experimental options such as sparkling green emerald “Empire” and everything in between.

What’s more – for every paid transaction, US$1 will be donated to Lady Gaga’s Born This Way Foundation to support the wellness of young people.

As we recently reported in summer’s hottest makeup trends, floating liner is one of the newest ways to wear eyeliner in 2020. Get some inspiration from the world’s top celebs below:

Sophie Turner

Kylie Jenner

Shay Mitchell

Ash Levi

Michelle Phan

Maggie Stadelmann

Haus Laboratories’ Eye-Dentify Gel Pencil Eyeliner is available on Haus Laboratories’ website and Amazon from 4 August 2020

See also: Rihanna reveals product line-up for Fenty Skin

In this Story: #style / beauty