Pours For Thought: Silky Smooth Absolut Elyx Vodka

Luxury has evolved. Modern style is no longer about excess and the superficial. Luxury is becoming more synonymous with meaning, substance, and individuality. In appreciation of this new zeitgeist, Absolut Vodka has introduced Absolut Elyx, the world’s first true luxury vodka. Embracing the values of authenticity and craftsmanship, Absolut Elyx has been specially crafted for sipping and offers a unique experience that is the result of fastidious attention and human supervision at every step.

Silky smooth Absolut Elyx is a unique combination of traditional handcraft, copper distillation and cutting-edge design. The copper naturally catalyses trace compounds in the spirit, purifying the vodka and adding a highly prized seamless purity. Crafted from single-estate wheat, from seed to bottle, everything is done within a 24-km radius of the distillery in Åhus, Sweden. This ensures quality control and perfection in every detail.

And when it comes to making great cocktails, it is the same passion, expertise, craftsmanship and attention to detail that produce outstanding results every time. While the smooth nature of Absolut Elyx lends itself perfectly to sipping on the rocks, or a dry Martini, its subtle flavours and balance enhance the finest cocktails.

Pineapple has been the international symbol of hospitality, friendship and a warm welcome for many years. Absolut Elyx has appropriated this icon and emboldened it with copper, reminiscent of the Elyx distillation process, to offer drinkers the same warm welcome.

“The obsessive use of copper in all parts of the production is what makes Elyx unique,” says Absolut Elyx chief executive Jonas Tahlin. “We use sacrificial copper packets in the distillation and a vintage copper still from 1921. It purifies Elyx to the point where there is no need to filter it through charcoal and that’s what gives the drink its unparalleled silky smooth mouthfeel. Copper is also the way our brand comes to life in a warm and playful way, embodying the global shift from luxury through bling to luxury with soul. So #CopperMakesItBetter.”

Experience Absolut Elyx in Hong Kong at Watson’s Wine (HK$458) and via promotions at Alibi, Mercato, Aberdeen Street Social, Ham & Sherry and Studio. Yam bui.

This article first appeared in the June 2017 issue of #legend magazine