This Thai beauty shopping list starts with Thai celebrity endorsements and narrows down to genuinely worthwhile brands and products
Cathy Doll
Cathy Doll is one of Thailand’s most recognisable homegrown make-up brands, known for youthful colours and accessible pricing. The range endorsed by Orm focuses on natural brightness and healthy-looking colour, ideal for everyday wear. While the packaging is playful, the finishes are restrained. Yet, perfect for creating a clean, effortless look without overdoing it.
Cute Press
Cute Press is a long-established Thai beauty brand, best known for its strengths in make-up and sun protection. The series endorsed by Supassarat leans towards a fresh, natural aesthetic, with products designed for everyday practicality. The finishes remain light and breathable, making them especially appealing to students or those who prefer a barely-there make-up look.
Decorté Thailand
Decorté’s products prioritise texture, comfort and consistency, appealing to those who value long-term skin quality over instant stimulation like Namtan. Gentle yet effective, the formulas focus on stability rather than speed.
Eucerin Thailand
In Thailand, Eucerin focuses on skin stability and repair. The line endorsed by Kwong Ling Ling highlights gentle brightening and the correction of uneven skin tone – particularly suitable for sun-intense environments. The brand emphasises low irritation and fragrance-free formulas, making it ideal for sensitive or compromised skin, as well as for those seeking long-term skin conditioning rather than quick fixes. Its Spotless Brightening Body Lotion is a standout and a favourite among many Thai celebrities. Lightweight and fast-absorbing, it hydrates while visibly improving dullness – a practical choice for everyday use.
L’Oréal Paris Thailand
The base make-up and skincare lines fronted by Becky focus on smooth application and long-lasting wear. Designed for hot, humid climates, the foundations resist patchiness, while the skincare offers quick visible improvements – well suited to commuting days or long hours outdoors.
Skintific Thailand
Skintific has risen quickly in Thailand in recent years, with a clear emphasis on transparent ingredients and reasonable pricing. The range endorsed by Emi Thasorn Klinnium centres on barrier repair and oil–water balance. Lightweight in texture, it’s particularly suitable for sensitive skin or for anyone looking to streamline their skincare routine.
