Rolex deepens partnership with SailGP to mark the start of the Rolex SailGP Championship

Rolex expands its commitment to SailGP as the first Title Partner for the elite sail racing competition, which will now known as the Rolex SailGP Championship

Building on a founding partnership that began in 2019, Rolex has been welcomed onboard by international sailing competition SailGP as a title partner. The Swiss watchmaker's committment means the elite sail racing competition will henceforth be known as of the Rolex SailGP Championship. 

This grand reveal was made at the launch of the Rolex SailGP 2025 Season Championship – an exclusive event held at UAE Pavilion, Expo City in Dubai. 

“The dawn of the Rolex SailGP Championship marks a new era in our sport – a testament to a shared pursuit of excellence, both on and off the water," says SailGP CEO Sir Russell Coutts. "Rolex’s heritage of performance and precision perfectly complements SailGP’s mission to redefine the sport of sailing – an annual championship, providing thrilling racing in iconic global destinations. SailGP and Rolex are now one and the same, and we’re incredibly proud to share this journey with them.”  

“For almost a century, Rolex has been synonymous with achievement across the world’s most iconic sports, including nearly 70 years of involvement with sailing. SailGP is a trailblazer, representing precision, teamwork and innovative technology," says Arnaud Boetsch, Director of Communication & Image at Rolex.

"Since the series’ inception, Rolex has celebrated the journey of the sport and its athletes, marked by exceptional performance, incredible milestones and powerful emotions, both on and off the water. On the eve of this highly anticipated 2025 Season, I would like to congratulate Russell Coutts on his leadership to elevate the championship to new heights over the past five years and thank him for our partnership. We are thrilled to deepen our support as Title Partner and celebrate the success of SailGP, reinforcing our shared vision to push boundaries and inspire future generations.”

So starting this weekend, the Rolex SailGP Championship will be integrated across all aspects of the SailGP ecosystem redesigned to create a more immersive and informative viewing experience for fans watching online.

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The partnership also includes a suite of updated broadcast graphics across SailGP’s Emmy award-winning LiveLine, course maps, turning marks, and other live features. The new-look championship marque will also make its debut on all SailGP digital channels - web, social and the SailGP app - with additional branding elevating the event experience, providing a premium, cohesive aesthetic to the Race Stadium at Mina Rashid and across the calendar.

The timing coincides with The Rolex SailGP 2025 Season Championship, which gets underway this weekend over two days on the pristine waters of Mina Rashid. 

As part of the agreement, Rolex will also become Title Partner for the Rolex Los Angeles Sail Grand Prix, unfolding over two action-packed days of racing, March 15-16, 2025. The Swiss watchmaker will also continue as Official Timepiece of SailGP through to the end of Season 14, supporting the league’s long-term growth and expansion of its fanbase.

In addition, Rolex will further develop high-quality content in partnership with SailGP that takes fans behind the scenes, to inspire and instigate positive change.

The Emirates Dubai Sail Grand Prix presented by P&O Marinas is set to be a flagship event on the Middle East sporting calendar – the third time SailGP has visited the city. 

SailGP is broadcast in 212 territories around the world. Head to SailGP’s How to Watch webpage to learn how to view the season-opener.

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