10 emerging Asian fashion brands to keep an eye on

Looking for some distinct new looks? We’ve gathered 10 emerging brands in Asia that we love and that should be in your closets. From simple to complex designs, and from black and white to colorful palettes, we’ve got your back no matter what style you love. Keep your eye on these brands.

Pushbutton

With a youthful aesthetic, Pushbutton is aimed at those who are young at heart. Part of Net-a-Porter’s Korean Collective, it’s one of the most prominent brands to watch for every Seoul Fashion Week. The designer of Pushbutton, Park Seung-gun, is deeply inspired by the movie stars and divas of the ’80s and ’90s, and has used elements such as the vibrant hues and genderless silhouettes from the period, as well as special fabrics, silhouettes and countless details.

Style Cat

If you’re planning your next vacation to the tropics, Style Cat must be added to your shopping list. This resort brand crafts stylish bags and swimwear; each bag is woven by artisans in the Philippines using local renewable materials. The bags celebrate the traditional Filipino weaving techniques with a modern twist. Style Cat has even partnered up with local artisans from the Manila City Jail to showcase their creativity in their beadings and patterns.

Cinoh

You might know the Japanese designer brand by its former name, Mould, which was established in 2007; it changed its name to Cinoh in 2014. Inspired by the unconventional inspiration of the Tokyo streets, Cinoh strives to create designs based on its central concept: “Clothing for not only momentary existence, but long-lasting in wardrobe and memory.” The brand sets high standards for material quality and pattern techniques to create clothing that suits an everyday wardrobe.

Injoy Life

Dreaming of a fashion world that that’s in black and white? Welcome to Injoy Life. Founded in Hong Kong in 1987, the brand focuses on the modernity and simplicity of our everyday lives, aiming to eliminate unnecessary elements and functions and to embrace simple norms. The brand shows how designs with simple lines can be fun and retro at the same time.

Paprika

Home to 15 stores in Hong Kong, Paprika aims to help women live confidently and adventurously through the brand’s leather handbags. Founded in 2008, Paprika’s inspiration centres on the unique spiciness of (you guessed it!) paprika.

Rather

Founded in 2018, Hong Kong-based Rather believes that fashion isn’t about stacking up different materials, but about using the simplest, purest elements in our daily lives. Inspired by the three main living modes of work, social and travel, Rather designs women’s outfits for every occasion. Whether it’s sophisticated black and white garments for work or colourful, varied designs for grabbing a drink with friends, you can find everything you need at Rather.

Senada

Surprised to see your grandmother’s curtains turned into amazing outfits? This is the unique magic of Senada. The Thai brand uses a wide variety of playful patterns, from old pottery and vintage wallpapers to mono-colour designs, to create sophisticated and feminine clothing. Established by Thai designer Chanita Preechawitayakul in 1991, the designer creates outfits for people who love to mix and match pieces to reflect their mood and individuality.