With winter quickly approaching us, layering up and staying warm is on everybody’s minds so it might be a bit counterintuitive to be mentioning lingerie. Sheer has just opened its new lingerie shop at the Landmark though, and we believe sexy underwear should be a year-round thing. 

Sheer’s Landmark shop is a marble paved, minimalist boudoir and is only one of a handful of stockists in Hong Kong offering an impressive lineup of designer lingerie brands including Chantelle, L’Agent by Agent Provocateur and Stella McCartney Lingerie. 

Lisa Cheng, the shop’s founder, started Sheer to meet the demands of today’s modern, style-conscious women. Sheer offers some pretty unique services such as lingerie classes, private lingerie parties and personalised fittings, setting them aside from your mother’s run-of-the mill lingerie shop.

The Landmark boutique will be Sheer’s second store, the first being its shot on 13 Gough Street, Central. Customers can also shop online at sheer.com.hk.