Sealed with a kiss: Rouge Dior Ultra Rouge new lipsticks - Hashtag Legend

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Sealed with a kiss: Rouge Dior Ultra Rouge new lipsticks

Oct 03, 2018

The Rouge Dior Ultra Rouge collection

A red lipstick has always been a go-to for any lady’s beauty arsenal. It gives your face a pop of colour when you’re tired and is the perfect way to dress up your outfit for impromptu dates, party invitations and even business meetings. 

 Elly wearing Rouge Dior Ultra Rouge #851 Ultra Rouge and #111 Ultra Night 47

Been looking for a new shade? Dior has just introduced an all-new lipstick collection full of all the reds you could ever want.  

Anjaylia wearing Rouge Dior Ultra Rouge #458 Ultra Lively.

Offering a semi-matte finish, these 12-hour wear lipsticks (HK$290 each) come in 17 couture colours including four must-have reds, Ultra Dior (classic red), Ultra Love (raspberry), Ultra Shock (deep purple burgundy) and Ultra Star (bright red), and two more extreme shades in Ultra Night 47 (black) and Ultra Light 47 (white) which can be used alone or with other shades to create a personalised hue by using it as a base or for finishing touches on top. The couture-like formula slides on like ink for a highly-saturated and weightless finish. 

Rouge Dior Ultra Rouge #000 & #111

“We wanted to go even further with the idea of combining the two eternal opposites of staying power and comfort. Thanks to years of research and in-depth scientific studies, we managed, in fact, to identify a polymer which, when combined with a plant oil, offers both comfort and deep hydration, along with 12-hour wear. All without any tightening or drying sensation,” explains Brigitte Noé, Director of the Formulation Laboratories.  

Dior Rouge Ink Lip Liners

Rounding out the collection is Dior’s first liquid lipstick, Dior Rouge Ink Lip Liner (HK$250 each), in six shades, ranging from reds to pinks and purples. The felt tip allows for definition resulting in high-impact colour in a matte finish. You can even match your pout to your mani with the four matching new Dior Vernis nail polishes (for HK$210 each). 

Available at all Dior beauty boutique and beauty counters. For more information visit

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