Iceland Named Top Adventure Destination for Luxury Travel Market - Hashtag Legend

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Iceland Named Top Adventure Destination for Luxury Travel Market

Aug 31, 2016

Iceland is named the top adventure destination for affluent travelers (Credit: Schroptschop /

​Empty nesters with disposable income are hitting the trails in Iceland and ziplining in Ecuador, according to the latest trendwatch report on the rise of adventure travel among wealthy holidaymakers.

A report released by Virtuoso, an international network of luxury travel specialists, shows that sales of adventure holidays have seen a spike in the last 12 months and are expected to grow over the next few years.

Driving up demand for experiential holidays are older travellers between the ages of 50 and 65 (41 per cent) who are still in good health, have money to spend, and want to strike off bucket list destinations while they still can.

Other factors contributing to the growing popularity of adventure travel include the opportunity to reconnect with nature and spend quality time on multigenerational vacations, cite survey respondents.

The survey reveals that adventure seekers are most drawn to the tropical wilderness of Latin America which dominates the list, along with the promise of visiting the unspoiled frontiers of Antarctica and the Arctic. 

Iceland's dramatic landscape, with its volcanoes, waterfalls, glaciers, caves, and hot springs, is the most sought-after adventure destination. Other destinations that made the top ten list include Galapagos Islands, Costa Rica, Chile / Patagonia, New Zealand, Peru, Cuba and Australia.

The Blue Lagoon in Iceland (Credit: Ben Harding /

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