The world has gone sneaker-obsessed: there’s a new drop every week, and everyone from Rihanna to Pharrell have collaborated on kicks. So what’s the next step in the industry? Design your own of course.
Italian luxury brand Hogan is giving the people what they want: the chance to customize their own trainers, with Hogan by You, a new made-to-order project that has 64 possible combinations across the upper and the sole, and an option to engrave your initials for a fully personalised shoe. Added bonus: each pair comes with a coordinated shoe-box and rucksack. Check them out for yourself at the world’s only Hogan by You pop-up store in Harbour City from April 28 to June 15.
If you’re spoilt for choice and can’t decide, the House has teamed up with Harin Lee, Fala Chen, Faye Tsui, Tatjana Catic, Xenia Tchoumitcheva, Paola Turani and Charlotte De Clare to give you some #shoegoals and #sneakerspo. You can learn more about the girls and see how they customized their own Hogan’s here.
Hogan by You is available at all Hogan boutiques worldwide, as well as the pop-up store in Harbour City.
Hogan Pop-Up Store. Harbour City, Gateway Arcade, Shop G304