​Chow Tai Fook Holds Electrifying Auction for High Jewellery Collection - Hashtag Legend


​Chow Tai Fook Holds Electrifying Auction for High Jewellery Collection

Dec 12, 2016

Models wearing Chow Tai Fook high jewellery at auction

With 87 years of heritage behind it, Chow Tai Fook is relatively new when it comes to the high jewellery segment, but its pieces, crafted from the most precious gemstones and combined with impeccable craftsmanship, have drawn the Chinese jeweller’s most discerning clients to the table. 

Only Chow Tai Fook's VIP clients are invited to view the exclusive jewellery

Chow Tai Fook’s latest collection, Le Labyrinthe Artistique, is a homage to abstract artists, reinterpreting masterpieces from the titans of abstract art into exquisite, one of a kind jewellery pieces. The high jewellery collection comprises of 22 sets, and are only unveiled to VIP members by invitation, who then place their bids on auction night for their favourite jewellery. 

The auction, held on November 19, was an electrifying one. Set as a maze-like artistic space to emphasise on the dynamic colours of abstract art, models delighted guests with a jewellery catwalk show before they began to place their bids. This year, Chow Tai Fook also integrated phone bidding so guests who are out of town could also enjoy the bidding experience.

Models decked out in Chow Tai Fook's Le Labyrinthe Artistique jewellery

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