Oriental Watch Company has unveiled its first Watch Gallery concept store – Take Your Time – at Elements, Hong Kong. The store serves as an invitation to rediscover the very meaning of time itself

Bathed in antique bronze tones, the store’s design merges modern minimalism with subtle Oriental lines. Soft lighting flows across the showcases, creating a calm, rhythmic ambience. This is more than a retail space, they invite visitors to appreciate the craftsmanship and philosophy embedded in each watch, and to feel the true weight of time through its mechanisms.

A dedicated VIP Lounge offers members a serene and private environment. Here, the experience is not driven by urgency or purchase, but by observation and reflection. Each encounter with a timepiece becomes an exercise in mindfulness, a chance to notice the markings on the dial, the balance of the hands, the polish of the case.

The brand also plans to host regular showcases and thematic workshops, exploring the watchmaking, the architecture, and the brand philosophy. These experiences allow clients to engage more deeply with the value of each timepiece, and a meaningful dialogue with the art of time.

Within the gallery, visitors can discover independent watchmaking brands from around the world,  each with its own distinctive character and technical mastery.
Among them are Switzerland’s Armin Strom, Arnold & Son, Czapek, and Chronoswiss; Germany’s Nomos Glashütte; and more. These brands are renowned for their meticulous craftsmanship and innovative mechanisms, representing a spirit of creation unbounded by commercial convention.

This is the place that uphold traditional craftsmanship while pursuing modern balance in detail. From dial textures and movement finishing to design language, every element reflects a profound understanding of the aesthetics of time.

Also see: Nadine Ghosn’s six favourite watches