Matin Kim opens first store in Hong Kong, celebrating Korean fashion culture

The South Korean brand brings its unique blend of comfort and style to Causeway Bay, inviting locals to explore its latest collection

Matin Kim, the acclaimed South Korean fashion label, unveiled its inaugural store in Hong Kong, nestled in the vibrant district of Causeway Bay on Kai Chiu Road. This launch marks a significant step for the brand as it seeks to share its distinctive aesthetic and philosophy with a broader audience.

The store's opening was celebrated with a special appearance by Ivy So from the girl group Collar, who was invited to be the first visitor. So explored the new space and its early autumn collection, which embodies the cherished fashion-comfort culture that resonates with many young women in Korea.

Spanning approximately 1,500 square feet, the store reflects Matin Kim's minimalist design ethos. The interior is characterised by a raw and natural aesthetic, seamlessly blending various product details to create an inviting atmosphere that encapsulates the brand's identity. Shunning unnecessary embellishments, Matin Kim draws inspiration from contemporary menswear to redefine minimalist women's clothing.

The brand's collections are known for their versatility, combining urban street style with comfortable wearability. Key pieces include distressed denim, intricate stitching, and hand-embroidered items that elevate everyday fashion into something chic yet accessible.

Matin Kim has garnered a loyal following in South Korea and across Asia, often selling out popular items. Following a successful pop-up store in Nagoya, Japan, the brand is now poised to make its mark in Hong Kong.

The launch coincides with the debut of Matin Kim's 2024 Pre-Fall Collection titled "Ready, Set, Ok." This collection showcases a variety of styles - from T-shirts and leather handbags to accessories like wallets and cardholders - celebrating the creative journey behind seasonal fashion.

In a delightful nod to local culture, a double-decker tram wrapped in Matin Kim's signature style will be seen traversing Hong Kong Island, symbolising the brand's joyful arrival in the city.

To mark this special occasion, Matin Kim is offering exclusive shopping privileges during the opening period. Fashion enthusiasts are encouraged to follow Matin Kim on social media for updates on these promotions.

With its commitment to comfort and style, Matin Kim aims to weave itself into the fabric of daily life in Hong Kong. The new store invites locals to experience a fresh perspective on fashion that harmonises freedom with everyday wearability.

Store Details:

• Where: G/F, Kai Chiu Road 10, Causeway Bay, Hong Kong
• Opening Hours: 11 AM - 10 PM

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