Margiela and Gentle Monster join forces, blurring the line between human and machine

Two avant-garde titans unite, crafting eyewear that blurs the line between human form and digital construct

Maison Margiela and Gentle Monster present their 2025 eyewear collaboration. The range arrives in stores, marked by installations worldwide. This collaboration explores the dialogue between classicism and futurism. Artisanal meets digital with tensions emerging between familiar and uncharted territories. 

The study yields twenty eyewear designs: eight sunglasses and twelve spectacles. Shapes augment classic silhouettes. Cyber-core aesthetics materialise. Jordan Hemingway directs the campaign. The imagery reflects alienation, a seductive mystique between human and cyborg. 

The MM201 sunglasses take centre stage in the Spring-Summer 2025 Avant-Premiere Collection. The square, metallic MM201 sunglasses evoke objects lasered from a single block. They pay homage to Maison Margiela's L'Incognitos from 2008. The mask-like silhouette is frameless. Silver and green colour options exist.

The MM202 presents a narrow, goggle-esque structure. Acetate construction features black and silver. The MM203 imparts a futuristic curve, extending from the lens across the temple. Black, silver and red are available.

The MM204 and MM205 hack oval silhouettes. Squared edges create robotic forms. Black, navy, red and toile grey feature. These designs question conventions.

Three additional sunglasses augment classic expressions. Wide temples intercept the design. The MM206 is oval-shaped and narrowed. All-black, black with brown lenses and red leather options exist. The MM207 amplifies rectangular sunglasses. Black, navy and tortoise shell options appear. The MM208 sharpens the cat eye. Black, red and toile grey colours are available. 

In contrast, three other silhouettes sit on super-light structures. Gold frames feature on sunglasses. Silver frames feature on spectacles. The almond-shaped MM216, the edged-oval MM218 and the super-narrowed oval MM220 with cable temple tips, which feature gold-framed spectacles.

Blue-lensed sunglasses offer another option. Spectacles include two frameless, super-light structures. Gold or silver links hold these together. The oval MM217 exists. The kite-lensed MM19 has cable temple tips.

Finally, four spectacles adapt classic lens shapes. Wide temples pinch at the hinges. Futuristic flair emerges. The classic oval MM209 features black, graphite and tortoise shells. The narrow, softly rectangular MM210 appears in black, brown and tortoise shells. The warped round MM211 is available in black, navy and red. The wide, softly rectangular MM212 comes in black, brown and tortoise shells. The MM213 presents a stretched cat eye. A wide temple is present. Black, translucent storm grey and tortoise shell colours exist. Two silhouettes sit on silver-tagged wire temples. A soft cat-eye appears in black, translucent storm grey and red. A wide round lens features in black, brown and tortoise shell. 

All in all, these new eyewear iterations beg the question: are these designs futuristic or timeless? 

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