Lewis Hamilton is Lululemon's latest ambassador

Seven-time Formula 1 champion Lewis Hamilton is the newest face repping Lululemon

Lululemon will collaborate with Hamilton on future design innovation and global advocacy work. He will will work closely with lululemon’s Research & Innovation, Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections.

“Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

Hamilton will be elevated in the athleisure wear brand’s upcoming global campaign, No Holding Back. The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, while spotlighting Lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise.

Best known for his unparalleled achievements on the track, Hamilton has the most Grand Prix race victories, podiums, and pole positions, as well as a record equalling seven World Championships under his belt. Off the track, he is also known for his bold fashion choices and advocacy work for multiple causes, from diversity, equity, and inclusion in motorsport and beyond, to social justice around the world.

“I'm thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, Lululemon's chief brand and product activation officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”

He joins a growing roster of Lululemon ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.

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