Fashion Week – from the first early-morning show to late-night after-parties – is a relentless marathon of rushing between venues, shooting and socialising that easily stretches well beyond ten hours. Here are five essential tips to keep you looking fresh and polished from dawn until the very end
Sunglass-proof
Sunglasses are a fashion week staple, but the constant friction across the bridge of the nose and under-eye area can cause foundation to shift, crease or transfer onto the frames. During your base routine, apply less foundation in these zones and use a thin layer of concealer only where needed. Set lightly with ultra-fine powder to minimise heaviness. Finish with setting spray focused on the sides of the nose and cheekbone area, creating a flexible film that helps prevent smudging.
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Bold lips
Under tons of flash lights, strong focal points help your look stand out. A soft, semi-matte feathered brow paired with a bold red lip creates that perfect contrast: the brows frame your face subtly and naturally, while the vibrant lip becomes the undeniable star, instantly brightening your complexion, adding energy and ensuring you stand out in every candid shot and social media post.
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Long-lasting base
Start with a hydrating primer for overall comfort, then layer a targeted primer specifically on the T-zone and around the eyes. Build your base in thin, lightweight layers rather than applying too much product at once. This technique keeps the skin fresh, breathable and smooth even after hours of activity.
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De-puffing and dark circle coverage
Jet lag makes puffiness and dullness almost unavoidable. So before makeup, use ice or caffeine-infused eye serums to quickly reduce swelling. When concealing, neutralise darkness first with a peach-toned corrector, then layer a skin-tone concealer on top. Lightly set with powder.
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Touch-ups
Quick, low-effort touch-ups are key. Instead of piling on powder, carry blotting papers, a lightweight cushion compact and a hydrating mist. Blot excess oil first, then lightly refine where needed. Keep a mini lipstick on hand to revive your look in seconds, ensuring your makeup stays camera-ready throughout the day.
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See also: How to transition your makeup from winter to spring
