In his latest single “Role Model”, Sunny Lukas challenges the superficiality of celebrity culture, urging listeners to embrace originality and responsibility in a world dominated by social media. He tells Hill Choi Lee how he navigates his musical authenticity through the noise of a digital arena
As the music industry continues to evolve, Sunny Lukas emerges as a voice of reason amid the noise. His new song, “Role Model”, encapsulates a message that resonates deeply in today’s digital landscape: the need for genuine representation and accountability among public figures.
Lukas’s journey into music began with a desire for connection and recognition, sparked during a summer school performance at Concord College in 2011. This formative experience ignited his passion for the stage, leading him to explore songwriting and performance. Now, as he prepares to release “Role Model”, he reflects on how far he has come and the responsibility that comes with fame.
In the new song, Lukas critiques the actions of celebrities who misuse their influence, particularly in an era where social media amplifies both their successes and failures. He expresses concern about how even minor missteps can have significant repercussions on impressionable audiences. “It’s crucial to be careful with your actions; they can negatively affect your viewers,” he asserts. Through his music, he aims to set a positive example, encouraging others to be authentic and transparent.
The song’s inspiration stems from Lucas’s observations of celebrity culture, where façades often obscure true character. He believes that public figures should strive to empower the next generation rather than perpetuate harmful stereotypes or behaviours. “I want to leave a legacy that inspires young people to believe in themselves,” he explains passionately.
Musically, “Role Model” marks a departure from his previous work, blending underground alternative sounds with a Y2K vibe reminiscent of icons like Justin Timberlake and Pharrell Williams. This stylistic evolution not only showcases Lucas’s versatility as an artist but also reflects his desire to convey complex emotions and themes through his music. The track combines elements of hip-hop with catchy melodies, allowing him to express both vulnerability and confidence.
Lukas hopes listeners will take away a sense of empowerment from the new single. He encourages them to seek out their own role models and emulate the qualities that lead to success – curiosity, bravery and authenticity. “Imitation is the greatest form of flattery,” he states, urging fans to explore different facets of themselves while remaining true to who they are.
In an industry often characterised by competition and superficiality, Lukas remains committed to creating meaningful art. He acknowledges the challenges posed by social media, where metrics can overshadow genuine artistic expression. “Quality over quantity is my mantra,” he insists, emphasising that true success lies not in numbers but in the impact one has on others.
As he prepares for the upcoming release, Sunny Lukas stands at a crossroads – poised to make his mark while staying grounded in his values. His journey is not just about personal achievement; it is about fostering a culture of authenticity and responsibility within the music industry. In doing so, he hopes to inspire others to embrace their true selves and navigate the complexities of fame with integrity.
Also see: Interview: Hong Kong singer-songwriter Sunny Lukas on transcending trends
