I.T: Taking fashion Into The Future

Fashion distributor I.T melds AI-driven advancements into its latest campaign, aptly called Into The Future

Helmed by fashion photographer Leung Mo and stylist Inggrad Shek, I.T’s latest campaign skillfully incorporates artificial intelligence (AI) drawing techniques with photography to bring to life the latest items from globally renowned fashion brands meticulously curated by I.T, including Ambush, Comme des Garçons, Off-White, Simone Rocha, and more.

The models in the photos feature different skin tones, body types, and personalised traits. It provides much-needed diversity and representation in the industry.

For the new fashion season, I.T has taken the lead in introducing two emerging Japanese brands: Saint Mxxxxxx and Basicks.

Saint Mxxxxxx was co-founded by Yuta Hosokawa, the man behind Readymade, and artist Cali Thornhill DeWitt, who combines vintage streetwear fashion with artistic aesthetics. Together, they aim to create fashion that is both highly wearable and stylish.

On the other hand, Basicks was founded by Masanori Morikawa. He made his debut at Paris Fashion Week 2016 as the youngest Japanese fashion designer, being 32 at the time. A portmanteau of the words “basic” and “sick”, Basicks provides an emphasis on minimalistic style and essential designs.

Starting in June, I.T will be bringing in items for the autumn/winter collection in their flagship stores and eShop so fashion fans can start get a head start on building their wardrobes. They can pick from the forward-thinking and stylish designs of Vetements and JW Anderson, to the enchanting romanticism of Zimmerman and Rio or and the distinctive styles of Mihara Yasuhiro and Y’s.

Also see: Sparkle in the present, shine in the future