London Fashion Week 2025 has drawn to a close, Aimee Yan gives you the standout moments you need to know
Burberry
Though it was the week’s finale, Burberry deserves first place mentions. Daniel Lee staged his collection at Kensington Palace’s Perks Field, inside a vast gabardine tent painted with summer skies and drifting clouds, a nod to the energy of music festivals. Narrow silhouettes, vivid colour blocking, and a sharp modernity defined the mood. Even the leather trench with the house’s signature chequered design was reimagined in bold hues like orange and green. The result? A wardrobe that balanced restraint in cut with exuberance in colour, reflecting Britain’s eclectic summer soundtrack.
Chopova Lowena
Emma Chopova and Laura Lowena turned the stage into their playground. Their signature carabiner kilts and patchwork tops appeared alongside chain, lace and jangling metal charms. The brand’s cult Alto bag was updated in custom animal-print fleece, while collaborations with Sony headphones and Chilly’s water bottles added playful utility. The collection was maximalist in colour and texture, colliding Bulgarian folklore with cheerleader energy, a mash-up that embodied their ability to sit between street and luxury with ease.
Fashion East
This year marks Fashion East’s 25th anniversary. A key milestone for the incubator that first spotlighted Simone Rocha, Jonathan Anderson and more. The latest cohort continued the legacy of risk-taking with futuristic cuts and deconstructed tailoring. The collections felt less like a finished story and more like a prologue: a glimpse into the names and aesthetics that will soon shape London’s future.
H&M
After a seven-year hiatus, H&M returned to London Fashion Week, unveiling its Autumn/Winter 2025 collection under the theme The London Issue. The line fused 1970s nostalgia with 1990s attitude, blending Scandinavian minimalism with British elegance. The clothes themselves carried an elevated refinement, closer to designer polish than typical high-street offerings. But it wasn’t just about the garments: second-generation models Romeo Beckham, Iris Law and Lila Moss turned the runway into a viral moment, instantly dominating social feeds. It was, arguably, one of the week’s most unmissable shows, and one that will translate directly into wardrobes.
Simone Rocha
Simone Rocha staged her Spring/Summer 2026 show in the gilded Egyptian Room of Mansion House, inspired by Justine Kurland’s Girl Pictures with a concept centred on a playful provocative stance and an awkward moment. The collection traced the journey from adolescence to womanhood with voluminous skirts, cinched hips, satin coats and sequinned blouses. Petal appliqués and satin roses bloomed across shoulders and waists, like a hymn to growth.
Susan Fang
Susan Fang once again explored the intersection of nature and perception. This season fused 3D printing, pixelated motifs and artisanal handwork, resulting in garments that felt like light fragments and petals reassembled into delicate new forms. The label even unveiled a shoe collaboration with Nike. Futuristic yet human, technological yet romantic, the pieces embodied her ongoing dialogue between sustainability and craft. Fang’s vision brought a poetic softness to London’s experimental edge.
Also see: 10 things about Tod’s Matteo Tamburini
