FURLA launches LINE FRIENDS capsule collection

Photo: Courtesy of Furla

Calling all LINE FRIENDS fashionistas: Furla has partnered with LINE FRIENDS to launch a capsule accessory collection, featuring characters Brown, Cony and Sally. 


Photo: Courtesy of Furla

LINE FRIENDS, released in 2015 by Line Corporation, features a range of cartoon characters based on the “BROWN & FRIENDS” sticker package of the Japanese messaging app, Line. 

Known by most in Hong Kong as the giant bear that sits in front of LINE FRIENDS stores in popular shopping destinations such as Hysan Place or APM Mall, Brown is one of the main characters of LINE FRIENDS. Alongside his rabbit girlfriend Cony and duck sidekick Sally, Brown will be featured on the designs of Furla’s latest capsule accessory collection. 

Furla x LINE FRIENDS Capsule

A wide selection of accessories made with Ares calfskin leather will be animated with the adventures of Brown and his friends, including the likes of Furla mini-crossbody bags, bucket bags, envelopes, and card and coin cases. 

Highlight prints include a daytime animation depicting Brown and Sally against a baby pink backdrop with vibrant foliage and florals; and a night-time animation, which shows Brown and Cony peeking from behind leaves under a navy, starry night sky. 

The Furla LINE FRIENDS capsule collection will be available for purchase in Hong Kong starting from 5 April 2021. 

See also: The ultimate Spring/Summer 2021 fashion round-up

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