What: Emporio Armani celebrates new ambassador, Hu Ge
When: February 28
Where: Emporio Armani Boutique, Sanlitun Taikooli, Beijing

The iconic Italian fashion house commemorated their new brand ambassador for the China and Asia Pacific Region, Hu Ge, with a private cocktail party at their Beijing boutique. The talented young actor will endorse the brand’s ready-to-wear and eyewear collections. His first campaign, which showcased the spring/summer 2017 collection, was unveiled this January.

Over 300 guests attended the event, which also included a performance by the Beijing-based rock band, Pet Conspiracy, performed along and a DJ set. Armani launched a smartphone app specifically for the event to harnesses smartphone technology and cutting-edge graphics to make a bold statement as they revealed the label’s latest collection.