Brands heating things up with latest collections
Jul 08, 2022
The long hot season is upon us, what more reason do we need to revamp our wardrobe? See our selection of new colourful collections, from fashion to accessories, that will make these summer months sizzle
MCM
MCM gives us a radiant new seasonal range with luxurious ready-to-wear, footwear and accessories. In addition, this German fashion house offers a variety of pieces that you can wear while lounging with friends, playing frisbee in the dazzling sun, or brightly mingling at a family barbeque.
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The collection’s stylish Italian canvas bag is a bonus. Standing out against calm blue waters with the Cubic Monogram in vibrant neon, it perfectly embodies the classic look with a contemporary twist. Finally, the Sommer Graphic T-Shirts are an ideal match for those seeking casual summer elegance.
Chloé
Inspired by Formula 1, Chloé’s creative director Gabriela Hearst infused a capsule collection with an aesthetic of speed and precision. This collection includes an edit of ready-to-wear, bags, shoes and accessories. The ready-to-wear offer silhouettes inspired by racecars, while the chequered flag pattern signifies the beginning and finishing line of a race.
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Leather goods in the collection can be worn crossbody or handheld and feature some nifty, sporty details. In addition, the intense colour palette adds a dynamic feel. The limited Fast Girl collection is a tribute to daring femininity and is available in selected stores and online channels.
Also see: #legendasks: steps to holistic workout from former Princess Diana trainer
Maje
Visualise a beach with a chilled mood! The Summer Paradise of Maje fills its collection with tones of orange and texture to encourage this very laid-back vibe. The collection is based on the posh occupation that is cricket. Highlights include an oversized kimono, a dress detailed with cutouts, shorts, and a coll and light blouse.
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Warm tones, floral patterns, and a California beach – if any of these words get you excited, this is the collection for you. An oversized jacket, a short top, a bikini, and a hat adopt this new vision of cricket.
Longines
As the summer invites watch lovers to bare their forearms and reveal beloved timepieces, the winged hourglass brand is unveiling its new line of Longines Dolcevita x YVY models. The watch brand has matched its timepieces with subtle double straps in leather, which come in three shades: double beige leather, brown and black with rivets.
