Chow Tai Fook: Heritage maker in a modern world
Jun 23, 2022
Jeweller Chow Tai Fook reimagines gold jewellery by combining traditional craftsmanship and modern aesthetic
Each piece in the Chow Tai Fook portfolio has been meticulously handcrafted in a unique style that elevates the every-day look.
In their latest “A Style Legacy” campaign with acting duo Hedwig Tam and Jason Wu, the jeweller unveils the CTF-HUÁ Collection that offers the same ancient gold crafting techniques in a fresh, contemporary look.
Infusing classic symbols, totems and cultural elements, the pieces bridge tradition with modernity – keeping the heritage of fine “goldsmithing” alive. This versatile collection comprises fashion statement pieces for any occasions.
This art of gold-making techniques and auspicious motifs delivers an eye-catching collection with sleek lines and rich layers. The overall matte texture does not diminish the original gold colour of the dense lustrous precious metal. On the contrary, it enhances the overall look of the pieces.
The expertise in which every “filigree” and “hammering” is done takes years of meticulous practice and devotion. In filigree, the craftsman pull thin, pliable gold threads through a wire-drawing board, to then twist, curl and plate them to form intricate patterns and shapes. While in the stage of hammering, the metal will further be beaten into thin pieces to be placed on models before shaping the detailed patterns on the surface.
The collection further follows the 2022 fashion trend called “Dopamine Dressing” which is a vibrant styling of colours. And nothing can seem more lively than the beaming gold that is signature to Chow Tai Fook jewellery.
The ornament “Ruyi” is part of the collection and often a symbol for auspiciousness. Furthermore in this collection, vibrant colours are added to heighten the aesthetics of traditional gold staples.
Regardless of the strong reflection of Chinese elements, the CTF-HUÁ Collection is the result of a desire to make a timeless yet bold portfolio of gold jewellery pieces. That which remain chic, minimalist yet stylish to pass on from generations to generations.
Also see: Oscars 2022: Jewellery in the limelight
