Burberry opens global first flagship in Hong Kong's Harbour City

The new store at Harbour City promises an immersive beauty experience, blending British heritage with modern design

Burberry is set to open its first global flagship store in Harbour City, Hong Kong, in November 2024, marking a significant milestone in the brand's beauty journey. This space draws inspiration from the historic Haymarket store in London, which first opened its doors in 1913. The design features classical architectural elements, including crafted stone facades and refined mouldings to evoke a sense of craftsmanship and quality.

The store will showcase Burberry's complete fragrance portfolio, including the newly launched Burberry Goddess Eau de Parfum Intense and Burberry Hero Eau de Parfum. Additionally, customers can explore the premium Burberry Signatures collection and the latest makeup offerings, such as the holiday-limited Burberry Festive Collection and the innovative Beyond Wear Matte Cushion foundation.

This new concept aims to redefine luxury retail by seamlessly integrating Burberry's iconic British elegance with a contemporary twist, creating a must-visit destination for beauty enthusiasts.

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