Audemars Piguet unveils AP x Music 2024
Sep 11, 2024
Celebrating the harmonious intersection of watchmaking and music, the Swiss luxury brand invites all to a free three-day festival filled with immersive experiences and live performances
In a move to merge the worlds of haute horlogerie and musical artistry, Audemars Piguet has announced the "AP x Music 2024" event, set to take place from September 27 to 29 at the vibrant Tai Kwun in Central Hong Kong.
This three-day festival promises to be a sensory feast, showcasing large-scale installations, interactive experiences, and live performances that celebrate the universal language of music.
The event will feature a unique blend of artistic expressions, allowing attendees to delve into Audemars Piguet's rich cultural heritage. Visitors will have the opportunity to create their own musical compositions, drawing inspiration from the natural sounds of Switzerland, the bustling atmosphere of Hong Kong, and the intricate mechanics of watchmaking. An immersive light and sound installation will further enhance the experience, transporting participants into the heart of the AP x Music universe.
As the sun sets, the festival will transform into an electrifying open-air concert, featuring a lineup of local and international artists. The opening night will spotlight emerging singer-songwriters from across Asia, curated through a collaboration with a renowned music producer. The subsequent evenings will showcase a diverse range of musical talents, ensuring that each performance resonates with the audience in the lively Parade Ground area.
Also see: The ASEAN Film Festival 2024 is here from September 5 to 28
In addition to the outdoor shows, the indoor venue will host thrilling DJ parties each night, complete with state-of-the-art audio and lighting technology, ensuring a vibrant atmosphere that lasts until midnight.
Audemars Piguet's longstanding relationship with music is well-documented, having collaborated with various artists and institutions over the years. The brand's commitment to fostering creative synergies between watchmaking and music is exemplified through its partnerships, including its involvement with the Montreux Jazz Festival and the Montreux Jazz Digital Project, which aims to preserve the festival's audiovisual archives.
With "AP x Music 2024", Audemars Piguet continues to push the boundaries of cultural engagement, inviting guests to experience the intersection of craftsmanship and creativity. Admission to the event is free, with online registration available for various activities, making it an accessible celebration for all.
For those seeking a unique cultural experience, 'AP x Music 2024' promises to be an unforgettable journey through sound and artistry, echoing Audemars Piguet's ethos of seeking beyond the ordinary.
Practical information
When: September 27 – 29, 2024
Where: Tai Kwun, 10 Hollywood Road, Central, Hong Kong
Time: 12 noon – 12 pm
Admission: Free of Charge
Outdoor music show details
September 27 (Friday)
Curated By: Delf
Artist: Bohan Phoenix, Derek Dali, Majin, Ziyi Wang
Opening Act: Subez
September 28 (Saturday)
Curated By: Hugo Belloy
Artist: Youngr
Opening Act: DJ Fu
September 29 (Sunday)
Artist: Mina Okabe
Opening Act: Sophy Wong
DJ party details
September 27 (Friday)
Curated By: Delf
DJ: DJ Shota, Subez
September 28 (Saturday)
Curated By: Neoncity Records
DJ: Daviouxx, Vantage
September 29 (Sunday)
DJ: SPRAY
