The best new beauty launches of April - Hashtag Legend Hong Kong

Dior Beauty

This season, Peter Philips, Dior’s creative and image director of makeup, draws inspiration from the azure skies and warm light of summer in Provence to create the Dioriviera Summer 2026 Makeup Collection. This limited-edition line-up features two Diorshow 5 Couleurs palettes. Available in two sun-drenched harmonies, the powder is engraved with an exquisite floral embossed pattern and infused with shimmering satin and glitter textures that catch the light for a high-shine, summer-ready glow.

Another standout is the Dior Forever Glow Luminizer, which imitates the warm light of the setting sun. The packaging and powder itself boast a breathtakingly beautiful design, featuring three-dimensional blooming “Dior Daisies” and a whimsical ladybug motif – a subtle nod to the maison’s longstanding relationship with luck and superstition.

Hourglass Cosmetics

Unreal radiant glow meets serum-like texture in Hourglass Cosmetic’s new Unreal Liquid Highlighter. Available in five shades – from champagne to gold to bronze – this breakthrough complexion innovation instantly hydrates to visibly lift and firm the appearance of cheeks, delivering up to 12 hours of unreal buildable, radiant glow.

To complement the launch, Hourglass introduces the No. 16 Highlighter Brush, a precision fanned-out brush crafted with dense, stippling bristles made from ultra-soft vegan fibres. Designed for targeted and customisable application, it also works beautifully with both powder and cream highlighter formulas.

Laura Mercier

Laura Mercier’s new Blush Color Infusion Duo brings a vibrant pop of colour to your cheeks with its uniquely-creamy talc-free powder formula. This silky-smooth blush duo combines a matte and luminous shade that swirl together effortlessly for a natural, lit-from-within glow that lasts for up to 16 hours. Infused with encapsulated ceramides and blurring powder, it glides on effortlessly and blurs imperfections, while ultra-fine light-diffusing microspheres refract light for a soft-focus finish, leaving skin looking healthy and radiant.

Gucci Beauty

A hybrid lip tint, the new Gucci Glow Oil-In-Water Tint delivers a caring formula of super-powered ingredients like cranberry biopeptides, hyaluronic acid and black rose extract that work in harmony to replenish moisture and boost hydration, while delivering lasting colour with a radiant, watery-shine finish. Available in eight dewy shades, it is housed in an elegant opaque tube, accented with a colour match band and gold trim.

Oribe

For the slick-back addicts, Oribe has just dropped its Supershine Wax Stick. Formulated with castor seed oil combined with a cranberry complex, this buildable wax glides effortlessly onto the hair, delivering lightweight hold and a smooth, touchable finish without buildup or stiffness. The result is sleek, sculpted perfection.