MAX&Co. joins forces once again with artist Pietro Terzini to unveil its latest &Co.llaboration collection, titled 1-800 Gift Alert, for Spring/Summer 2026. Aimee Yan introduces this joyful proposal

Pietro Terzini’s work is always imbued with a light-hearted sense of humour. He has a talent for capturing subtle moments in life through words that is sometimes teasing, sometimes self-deprecating, yet always with a smile. This time, he extends that same linguistic wit into fashion and lifestyle objects, adding a touch of theatricality to everyday life.

This marks Terzini’s third collaboration with MAX&Co. The collection continues the brand’s signature playful spirit, blending bold slogans with clean, minimal design. From ready-to-wear pieces to home accessories, each item feels like an emotional snapshot, transformed into something you can wear, use, and even share.

What makes this collection truly captivating is its redefinition of the concept of a gift. A gift, in this case, is not only for others but also a reward for oneself.
For those who love cooking or dining, the collection offers eclectic tableware such as mugs, plates and tablecloths playfully printed with phrases like “Don’t Talk To Me” and “Hottie”. They may appear casual, but they express individuality and bring character to the everyday dining table.

For those who cherish quiet moments at home, silk pyjamas, eye masks and cushions printed with “Serial Chiller” serve as gentle reminders that “rest itself is an art form”. These thoughtful details turn relaxation into a matter of style rather than mere routine.

For constant travellers, MAX&Co. responds with humour and practicality. A red suitcase printed with “Don’t Lose Me” makes luggage part of the journey; passport holders, card cases, knitwear and hats add a light-hearted touch to travelling. These are more than accessories, they represent an attitude: even on the move, one should never forget style and laughter.

Those seemingly offhand phrases in fact sketch out the rhythm and humour of modern life. In this collection where “giving needs no reason”, Terzini and MAX&Co. present a fresh perspective on living with joy and personality.

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