Everything important about the internet’s latest phenomenon
That girl you see all over your feed? That’s Tan Suan – a short-haired style icon who went from sharing fits on social media to starring in global campaigns for Louis Vuitton. With an androgynous identity that’s cool, effortless and casual, her rapid rise to the top has scored her an unmatched influence and dedicated fanbase across the globe.
Keeping up with this year’s defining trend-setters, we at #legend compiled a list of five things you need to know about Chinese superstar.
1. The “bike-to-chic” transformation
A format that’s proven its virality time and time again, Tan Suan’s Instagram and RedNote isn’t just showing thoughtfully curated fashion inspiration, it’s a masterclass in transitions and editing. With her signature “cycling-outfit-change”, she opts out of boring, static poses for pedalling through the streets, quick cuts moving between complete outfit changes. Each video brings the clothing to life. In contrast to the stiff imagery of editorials and advertisement, pieces are shown in motion – meant for genuine wearability and real life practicality. A dynamic, lively approach, it’s become a trademark of hers.
2. She’s on every brand’s mood board
Cool content is one thing, earning the trust of fashion’s most elite maisons is another. With her unique taste, Tan Suan’s fluid adaptability has captured the attention of brands all across the aesthetic spectrum, from the avant-garde luxury of Balenciaga to the opulent extravagance of Chanel. Featured in campaigns like Louis Vuitton’s Spring 2025, Bottega Veneta’s Still Peaks outdoor collection, and a regular at Chanel runway shows, her charm is impossible for anyone to ignore.
3. She has the coolest friends
From travelling with best friend Yuenli (Little Harry) to celebrating birthdays with Ouyang Nana and Didi, Tan Suan’s social circle reads like a guest list for an exclusive party. Snapping pictures with Jackson Wang at Louis Vuitton events, sitting front-row with FKA Twigs at the Rick Owens show – following her journey feels like a backstage pass to A-lister life.
4. Her calculated styling philosophy
Tan Suan formulates her outfits with a very intentional strategy. Layering takes into account every single detail: color, texture and proportion to instill seemingly unrelated pieces with a unique individuality. Labels that would appear to clash aesthetically, from the dark nihlism of Enfants Riches Déprimés to the flamboyant camp of Vivienne Westwood seamlessly mesh together with her distinct visual language.
Finishing off with accessories, simple elevations characterize her thought process. Pearl necklaces, metal rings or rimless glasses add a touch of personality, embodying that retro playfulness that’s brought her so much fame.
5. She proves authenticity sells
2025 saw RedNote name Tan Suan one of five Pioneer Bloggers, recognised for sharing genuine inspiration. With numbers to back it up, she set a record for gaining over 500,000 followers in just over six months – with collaborations piling up to match. Yet, her sponsored content is just as engaging now as it was three years ago. A textbook example of balancing creative integrity with commercial success, partnered posts generate inspiration rather than interruption.
