Ralph Lauren is looking into its archives and reissuing the original Snowboarding collection from 1993, just in time for its 25th anniversary. The seminal range debuted the iconic SNOW BEACH graphic, a bold text-based logo that was inspired by the energy and attitude of early 1990's snowboarding culture. These outdoors-inspired styles feature bright colour-blocking, making for fashionable but technical pieces that became highly sought-after Ralph Lauren garments.
This limited edition collection will feature both reissued garments in addition to reimagined styles inspired by the original range. It'll come in a colour capsule in addition to a black and white capsule - both set to launch in Asia on February 1. The Colour capsule boasts 10 styles - including the coveted Snow Beach pullover, red Snow Beach vest and Cold Wave fitted cap. The Black and White collection features new styles in a monochromatic palette, with key pieces including a double-knit tech rugby and a water-resistant and insulated micro ripstop nylon poncho.
In Hong Kong, the collection will be available exclusively at Ralph Lauren Ocean Terminal. Shop OT313, Level 3, Ocean Terminal, Tsim Sha Tsui, Kowloon, Hong Kong