Isabel Marant is making her first foray into e-commerce.
The Parisian fashion designer's eponymous label has signed a five-year deal with Yoox Net-A-Porter to manage the new online boutique isabelmarant.com, reports FashionMag. The online boutique is expected to go live in 2017.
The group handles the e-tail sites for 40 brands, including high-end labels such as the Armani group and Valentino's gift site REDValentino.com.
Isabel Marant was founded in 1994 and has gone on to become synonymous with luxury footwear and knitwear, in particular.