What: DFS Give Joy Together holiday campaign launch party
When: November 11, 2017
Where: DFS at City of Dreams, Macau
DFS launched its Art of Personalisation programme as part of its Christmas campaign, "Give Joy Together", to offer customers the opportunity to purchase bespoke products exclusive only to the luxury travel retailer. At the launch event at City of Dreams in Macau, guests checked out the different personalisation stations, including painting, embossing and embroidery, and mingled with global social influencers including Mr Bags and Bagsnob, who showcased their personal curations of shoes, bags and accessories. Internationally acclaimed British pop artist Boyarde was also specially flown in, and demonstrated live painting on luxury bags to curious guests including Faye Tsui, Charles Lam, Helen Ma, Cindy Ko and Nicola Cheung.