#events


Coach Brings New York to Hong Kong With Stunning Pop Up

Aug 02, 2017

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Coach Brings New York to Hong Kong With Stunning Pop Up

What: Coach’s Art of Expression” Pop-Up
When: July 26, 2017
Where: Lane Crawford, ifc Mall

The creme de la creme of the city’s fashionistas came together to celebrate the launch of Coach’s interactive Pop-Up Shop “Art of Expression” in the ifc Mall. The only one of its kind in the world, Coach chose the iconic New York City subway train as the backdrop for the event— paying homage to their home town. Along with exclusively available and fully-customisable products, the life-size train carriage replica was full of art, like a stunning mosaic, meant to represent the interior of a subway station, rose gold graffiti and more. Laurinda Ho, Yumiko Cheng, Josie Ho, Kathy Chow, Gaile Lok, Juno Mak, Wyman Wong, Elva Ni, Michelle Wai, Edward Ma, Lesley Chiang, Kayla Wong, Irisa Wong, Zaneta Cheng, Victoria Tang Owen, Elly Lam, Veronica Lam, Antonia Li, Feiping Chang, Adelene Chan, Chelsea Chau, Anina Ho, Adrian Wong, Tiffany Chan, Rene Chu all came out to celebrate and meet with Coach’s craftsman to customise their favourite pieces with signature leather Tea Roses, monograms and Coach stamps.


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Natalie Ng